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Connecting Data to Business Value for Sales and Marketing
March 29, 2021
LinkedIn Live Event Description
In this insightful video, experts Krishna Kolluru, Director, Marketing Technology and Strategy at Systems Soft Technologies, and Satish Abburi, CTO at Elysium Analytics, discuss how to connect data to business value for both sales and marketing through omnichannel analytics.
Watch this video to better understand the importance of omnichannel analytics, a 360-degree view of data, and how you can really personalize the experience for your customer.
What you will learn:
Major challenges your organization may face in using marketing analytics to their fullest potential
How you can maintain a sole source of marketing truth
The impact of meaningful insights and business value on your organization
The top items to consider when you invest in a Marketing Attribution Hub
Experts engage both sales and marketing leaders and their teams to learn how to connect data to meaningful insights and business value with omnichannel analytics, which can help leaders answer critical questions and make informed decisions to improve campaigns.
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