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Human Centered Design White Paper

This white paper breaks down user experience, customer experience and employee experience research into human centered research and strategy (HCRS).


At the core of each of these approaches is a relationship between a human and a construct. An HCRS approach aims to understand and provide insight into the relationship between people and constructs. For this discussion, constructs may be brands, products, physical and digital systems, employers, customers, and so forth. At System Soft Technologies, we approach user, customer and employee experience research by studying the human-centered relationships and using insights to further the goals of both parties in the relationship.

Investment in your relationship through HCRS can:

• Increase Revenue
• Boost Digital Transformation Success Rates
• Improve Conversion Rates
• Enhance Satisfaction
• Raise Loyalty
• Reduce Churn
• Expand Differentiation
• Reduce Development Resources
• Grow Customer Retention
• Diminish Bounce Rates
• Enlarge Cart Sizes
• Multiply Subscriptions
• Advance Sales Propositions
• Avoid Market-Fit Failures


The return on investment) (ROI) of HCRS is realized through improved key performance indicators (KPIs), such as Net Promoter Score (NPS), conversions and reduced development costs, while ensuring digital transformation is a success.


Partnership vs. Transaction

Instead of one-and-done projects, our goal is to become your partner and gain a deep understanding of your capabilities and needs so we can deliver long-term, high-quality results.