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Digital Marketer’s Dilemma- Find the Right Way to Balance Compliance & Tracking

April 22, 2021 @ 2:00 pm 3:00 pm


Webinar Description

In this webinar, Imran Riaz, Sr. Director, UX/UI, Steve Moritz, Chief Digital Officer from System Soft Technologies, and Darrell Ross, Managing Partner, Prophet Consulting talk about privacy, compliance, and ramification of the change for marketers in the privacy-driven world.

In this webinar, you are looking to understand the three primary ways organizations are overcoming this challenge, which include the use of data marketing firms (e.g., Epsilon and Merkle); customer data platforms (e.g., Acquia and BlueConic); and customer identity graphs. We will explain the criteria used to assess each of these solutions to make the right choice and enhance the ROI of digital marketing, which is privacy safe, yet targeting the right customers.

Webinar participants will also learn about our QuickStrike Workshop, during which we:

  • Assess your ability to address consent compliance and data privacy requirements.
  • Review your current technology stack and how it supports customer identification, tracking, and personalized digital marketing initiatives.
  • Identify a tactical plan for enhancing your ability to improve customer tracking and digital marketing ROI through the right approach and be prepared for delivering the best future digital customer experience.

In response, Google announced in early 2020 that it will stop the use of third-party cookies in Chrome by 2022 which will affect compliance and tracking. Chrome is joining a growing list of browsers eliminating the third-party cookie as a tracking technology. This trend will make it more difficult to implement targeted digital marketing initiatives. And it reduces the ability to track and segment customers and prospects.

How will your organization engage with your audiences, while respecting their privacy? Many organizations are struggling with what to do next. However, the elevated importance of consent, changes in advertising technology, inhibited tracking ability, and increasing regulations are challenges that can be overcome through compliance and tracking.