Imran picture

Imran Riaz

VP, UX Practice

Imran is the Head of UX at System Soft Technologies where he focuses on a deep understanding of customers’ needs, values, abilities, context and limitations, then delivers outcomes that are innovative and delightful. Imran also fuses these customer perspectives with business goals, technology and value creation.

As a global UX thought leader, Imran has achieved business goals through the implementation of UX and product strategies for small businesses through Fortune 500 companies. He previously led the Global UX Team at Johnson Controls, as Vice President and Global Head of UX. Prior to that, he built and led the UX group for ANSYS, a multibillion-dollar software company based in Pittsburgh.

Imran has worked in the software industry for more than 20 years, with experience in multiple industries. He has promoted the UX discipline through various efforts, including the establishment of the Midwest UX Conference to promote UX leadership and highlight local UX talent. He also served as the North American Director at the User Experience Professional Association (UXPA), launching and serving as President of UXPA-Columbus Chapter.